cajulang identity

The icon is an upside-down, tilted cashew apple, with the nut on top and a thick graphite outline. The colors come from the fruit: the red of the cashew apple, the cream of its flesh and the brown of the nut.

Palette

Base: cream icon with a graphite outline.

Cream

#FFF4E6

Main background

Graphite

#1E1712

Text and outline

Cashew

#C8232F

Brand color

Nut brown

#8A6B4E

Supporting

Night

#14100D

Dark background

Sand

#F3E6D3

Surfaces

Stone

#6B5B4E

Secondary text

Light cashew

#F0603A

Accent on dark

Dark cashew

#9E1424

Hover / pressed

Mist

#B8A99A

Secondary text on dark

Icon variants

Every variant is available as SVG. Use the main one whenever you can; the others are for specific backgrounds and media.

MainDefault use, on light backgrounds

SVG

InvertedOn dark backgrounds

SVG

CashewAccent, avatars and social media

SVG

MonochromeOne-color printing

SVG

Dark monoOne color, on a dark background

SVG

Lockups

Icon plus name. In “cajulang”, the “lang” part takes the brand color: cashew on light and light cashew on dark.

Horizontal

cajulang

Vertical

cajulang

Compact

cajulang

Horizontal

cajulang

Vertical

cajulang

Compact

cajulang

Sizes

The design stays legible from 128 px down to the 16 px favicon.

128px

64px

48px

32px

24px

16px

128px

64px

48px

32px

24px

16px

Typography

Headings and text · Space Grotesk 400, 500 and 700

Simple code.

A lean syntax with optional types. The compiler produces a small static binary.

Code and commands · JetBrains Mono 400 and 700

fn main()

$ caju build -o app main.caju